ANAHEIM, Calif. — Consumer finance lender CashCall recently
began to originate and service auto loans.

Officials indicated the newly formed CashCall Auto Loan
Division will deliver specialized solutions to dealers for consumers across
varying credit levels.

On Oct. 28, CashCall started accepting auto loan
applications from franchise and independent dealerships in California. Plans
for a nationwide rollout and direct-to-the-consumer auto lending are expected
in the future.

CashCall noted auto loans range in amounts up to $25,000,
and apply to customers with a FICO score above 475.

CashCall offers six different loan programs including one
for self-employed and first-time buyers.

"CashCall's 10-plus years in the lending industry provides
auto dealerships with the security and confidence of knowing that we will be
here to fund their loans long after many other auto loan startup companies have
come and gone," said Louis Ochoa, vice president of loan servicing for CashCall.
"We've assembled a great team of seasoned automotive finance professionals who
will be able to help serve the automobile dealerships.

"We are very excited to offer customers with
less-than-perfect credit a solution rather than having them turned away by the dealership.
This has been our core business objective since the inception of CashCall in
2003. Our programs provide loans for these individuals who would not otherwise
be able to purchase an automobile," Ochoa continued.

CashCall is looking to create a full spectrum of products to
offer to its customers to complement the current mortgage, micro business and
unsecured consumer loan products.

The auto loan product supports the company's
customer-centric and technologically innovative approach to lending.

The product launch is the latest in a series of corporate
initiatives focusing on leadership in consumer lending.

Earlier this year, CashCall announced the appointment of chief
marketing officer Ethan Taub, previously of ConsumerDirect, an industry pioneer
in consumer credit, money and identity technologies.

CashCall also tapped James Kiyohara to be chief information
officer and lead the new technology team to support new initiatives.

Furthermore, the company recently redesigned its mortgage
and consumer loans websites and logo as well as enhancing its social media
presence.

Dealers who wish to participate in the program may call (855)
801-2886 or send an email messages to sales@cashcallauto.com.

Continue the conversation with SubPrime Auto Finance News on LinkedIn and Twitter.


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