This week, ComplyAuto launched Guardian, an artificial intelligence and machine learning engine designed to assist dealerships in adhering to sales, F&I and advertising regulations.

ComplyAuto said Guardian offers a significant advantage for an industry frequently scrutinized by the Federal Trade Commission and state attorneys general for compliance issues in advertising, sales, and F&I practices.

Company co-founder and CEO Chris Cleveland said this platform can provide dealerships with the tools to create and review advertisements, ensuring full compliance with both federal and state regulations.

“Guardian is set to revolutionize the regulatory compliance framework within the auto dealership sector, offering capabilities far surpassing any existing solutions,” Cleveland said in a news release.

Cleveland sees this potential because Guardian can leverage AI/ML technology to conduct audits of 100 or more advertisements up to 2,000 times faster than human counterparts, with 15% greater accuracy than seasoned compliance attorneys.

Capable of inspecting digital or print ads in less than 60 seconds, ComplyAuto said Guardian can perform an exhaustive 100-point review on all elements, including imagery and text.

The company mentioned Guardian also can identify compliance issues, audit deal jackets and suggest remedies, all through an accessible dashboard interface.

Further, the platform can introduce advertisement and policy generators, manage records and provide an extensive virtual training program.

With features for vendor management, training, and a comprehensive forms library, Guardian can equip compliance officers, general managers, directors and owners with “everything needed to enhance their sales, F&I, and advertising strategies,” according to ComplyAuto.

For further details on Guardian, visit www.complyauto.com/guardian or reach out via email at info@complyauto.com or by phone at (661) 214-9760.