CARLSBAD, Calif. -

SouthWest Dealer Services finalized a strategic partnership with Darwin Automotive last week.

The provider of F&I and anti-theft programs as well as related training services for dealerships announced its new connection with Darwin to expand SWDS’ digital retail sales platform for its dealer clients.

Darwin is an automotive software provider that can enable a seamless and transparent, shopping experience while increasing profitability. In this way, Darwin sees itself especially well-positioned to support clients and partners in this heavily digital selling environment.

Meanwhile, SWDS became a preferred partner for Darwin’s F&I presentation software and digital retailing and consumer self-service tool.

SWDS mentioned that it has also negotiated preferred pricing for its dealer clients, providing access to Darwin's extensive platform at a significantly reduced cost.

“Providing our dealer clients with Darwin’s advanced digital retailing software facilitates a solution to the market’s increased need for buyers to purchase their F&I products virtually,” SWDS vice president of sales Bill Wilson said in a news release.

“We know providing a quick and efficient transaction, is extremely valuable in driving income. As an industry leader of anti-theft and surety programs, SWDS embraces this platform and enthusiastically will incorporate its functionality into our dealership training and business development services,” Wilson continued.

Darwin Automotive chief executive officer Phillip Battista added, “We are excited to partner with SWDS as it is clear they understand the importance of an integrated shopping experience to help boost business by simplifying the online sales process.

“Enabling their dealer clients and customers to interact in the way they need and want to transact right now, which should increase both CSI and profits,” Battista went on to say.