DALLAS -

A refreshed F&I menu was part of the newest innovations rolled out by DealerSocket at the 2020 NADA Show.

That menu is connected with DealerSocket’s PrecisePrice digital retail solution and stems from an integration with F&I Express and its Express Digital Media.

DealerSocket highlighted PrecisePrice’s new VIN-specific F&I menu can extend the tool’s pricing capabilities by directly connecting the product to 160 F&I product providers. The connection can provide users with access to detailed product information and video content.

Other PrecisePrice enhancements include:

A new kiosk experience

To provide customers with the same digital experience in-store that dealers offer online, DealerSocket is rolling out a new customized version of its PrecisePrice digital retail software that scales to an iPad Pro and fits within a stand-up kiosk. This tool can enable vehicle shoppers to use an iPad with or without a kiosk format in-store to start or continue their shopping experience, on their own or while speaking with a knowledgeable salesperson.

Text label editing capabilities

PrecisePrice users can now edit text labels directly within the digital retail module. The company said this functionality is important for dealers looking to update their consumer experience based on specific dealership language and nomenclature.

New lead verification functionality

DealerSocket explained PrecisePrice’s new lead verification enhancement can solve a significant issue plaguing price-unlock features on dealer websites, where customers enter false information to access the dealership’s discounted pricing.

With this new feature available and integrated as an option into PrecisePrice, vehicle shoppers are asked to enter a valid phone number or email to receive a verification code which is then entered in the system to engage PrecisePrice and access the dealer’s special pricing. The new capability is especially useful for dealers representing brands with strict advertising guidelines.

The company went on to mention these innovations continue the strong momentum for DealerSocket’s digital retail tool from 2019 when PrecisePrice earned certifications from Volkswagen, Toyota, Lexus and Hyundai.

These certifications provide dealers representing those brands with exclusive access to data, reporting, and, in some cases, co-op dollars, according to DealerSocket.