LAKE SUCCESS, N.Y. — Along with a dealer promotion to celebrate the achievement, DealerTrack discovered this week that last Friday's unique date also marked the company surpassing 1,111 U.S. lenders connected to its credit application network.

Of course, last Friday's date was Nov. 11, 2011 — 11/11/11.

As part of this milestone achievement, DealerTrack will be running a promotion for all dealers in the United States, in which they can win $1,111.

For the promotion, DealerTrack will be asking dealers to refer lenders who aren't already electronically connected to the DealerTrack network. If the referred lender electronically connects to the DealerTrack network before Dec. 31, the dealer has a chance to win $1,111 in cash.

The DealerTrack credit application network can allow dealers to electronically submit credit application data to a network of banks, independent finance companies, captives and credit unions.

The DealerTrack credit application network has grown from five lenders in 2001 to more than 1,111 lenders today.

"With the overall improvement in the automotive retail industry, the DealerTrack credit application network continues to be the biggest credit network for dealers and lenders," stated Mark O'Neil, chairman and chief executive officer of DealerTrack.

"The number of lenders that continue to join our credit application network is a bright spot for the automotive retail industry and the economy in general," O'Neil added.

Promotion details and rules can be obtained at www.dealertrack.com/1111.