LAKE SUCCESS, N.Y. — DealerTrack announced the appointment of Rick Von Pusch to senior vice president of customer development. In this role, he will be responsible for understanding and fulfilling the current and future needs of DealerTrack's customers through the integrated efforts of its sales, marketing and customer support functions.

Company executives said Von Pusch has more than 18 years of experience leading sales and marketing activities within the auto retail industry.

"Rick's deep experience within automotive software and services strongly supports our mission of providing high-value, low-cost, integrated software and data solutions to our network of customers and partners," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "We are very pleased to have him join the DealerTrack team and look forward to his contributions in growing our business and developing innovative, customer-focused products and services."

Von Pusch added, "DealerTrack's emphasis on customer satisfaction and delivering easy-to-use solutions to help improve dealer profits has already created a huge loyal customer base. I'm thrilled to be joining this winning team to help achieve the company's growth objectives."

Most recently, Von Pusch served as vice president of sales and marketing at 5Square Systems, a provider of CRM, desking and menu products. Prior to that position, he was vice president of U.S. retail sales at Reynolds and Reynolds Co.