Going into this week’s Vehicle Finance Conference hosted by the American Financial Services Association, defi SOLUTIONS announced the introduction of a single, end-to-end solution for the entire auto finance and personal lending lifecycle.

Monday’s development arrived on the heels of the company’s fourth quarter announcement introducing the new, modern, modularly designed defi ORIGINATIONS system.

Company leadership explained the new, complete end-to-end solution will follow the design and build, look and feel standards of defi ORIGINATIONS and will also take advantage of the latest architecture and technologies to position lenders to innovate and meet the needs of contract holders for years to come.

“We do not have a single competitor whose products and services encompass the complete lifecycle of our clients and their customers, the borrowers,” defi SOLUTIONS chief executive officer Tom Allanson said in a news release. “We are in a unique position to add more value to our targeted market participants.”

The company defined this end-to-end solution as one that provides everything needed to satisfy the complete needs of the consumer — speed, ease, trust, value.

“With current, pending, large-scale servicing implementations, we’ll have reached a critical mass of our clients using both our originations and servicing platforms, and in many cases also one or more component of our business process outsourcing,” defi SOLUTIONS chief strategy officer Charles Sutherland said.

“Now is the time to take advantage of this momentum and the current work in progress on defi ORIGINATIONS to deliver a unified, modern, cloud-based capability,” Sutherland went on to say.

To learn more about the new tool, defi SOLUTIONS invited executives attending the AFSA Vehicle Finance Conference & Expo this week at The Bellagio | Las Vegas  to stop by its booth in the exhibition area or reach out in advance or afterward to talk “about their unique lending lifecycles and needs for the short-term and long-run.”