EFG Companies is looking to leverage lessons learned through the pandemic to help dealerships get the most out of their F&I activities.

This week, EFG announced the debut of its modular training subscription service that when piloted during the pandemic, resulted in an 18% lift in profit per unit sold (PRU) for clients.

EFG highlighted that its subscription-based training model includes both digital and in-person options, delivering timely tools in a learning environment that works best for each employee.

According to a news release, the service also supports the new digital retailing model many automotive and powersports retail dealers are launching.

That news release also included experiences from George Vasquez, the general sales manager with Moritz Kia Fort Worth in Texas.

“We have used EFG’s in-classroom training for decades, and over the last few years began taking advantage of the company’s digital platform,” Vasquez said.

“Now, with a subscription service bringing both together from a formal training strategy and pricing standpoint, we see yet another opportunity to accelerate our success and increase our performance standards due to EFG’s partnership,” he said.

When the pandemic forced dealers to pivot their sales model for both in-person and online sales, EFG insisted it was ready.

Aside from the company’s in-person classroom training, EFG recapped that it had invested heavily in building its media-rich digital training platform. This foresight allowed EFG’s trainers to continue driving dealer success through live, on-demand training.

Additionally, students were provided with an in-depth library of training articles, videos, and podcasts on topics ranging from compliance and overcoming objections, to adjusting to the “new norm.”

EFG chief revenue officer Eric Fifield elaborated about what dealers can accomplish in this “new norm” when coupled with the company’s latest training offerings.

“Our one-year training subscription model is designed to provide dealers with a defined cadence, resulting in significant performance improvements,” Fifield said.

“In March 2021 alone, the automotive industry saw a significant rebound in sales. However, our partners who are taking advantage of EFG’s Training Services saw 30% higher performance increases over clients not utilizing our training.”

EFG’s Training Subscription Service is available through a combination of in-person classes, virtual distance learning, virtual breakout sessions, virtual coaching, as well as 24/7 access to EFG’s online L.O.V.E. training portal.

Dealer management can select their preferred subscription package across a wide variety of curriculum, benefiting from up to a 20% discount from standard training rates.

Learn more about EFG services by going to www.efgcompanies.com.