NORCROSS, Ga. -

Eight months after joining APCO Holdings, Scot Eisenfelder is poised to become its chief executive officer.

The provider and administrator of automotive F&I products and home to the EasyCare, GWC Warranty and MemberCare brands announced on Monday that Eisenfelder has been named CEO of APCO Holdings via a move that’s effective May 1.

Eisenfelder joined APCO in August as senior vice president, strategy and planning.

According to a news release, APCO Holdings’ current chairman and CEO Finbarr O’Neill will assume the position of executive chairman.

“I look forward to continuing the strategic direction that Fin has set here in the last two years,” Eisenfelder said in the news release.

“We have several exciting new initiatives planned, including the expansion of core offerings that will help our customers thrive in a digital retail world,” he continued. “We will also continue to expand our offerings in the credit union, recreational vehicle and direct to consumer channels.”

The company said O’Neill will relinquish his role as CEO upon completion of a two-year commitment. As executive chairman, O’Neill will oversee the strategic direction and senior management development.

“When we recruited Scot to join the board in 2019, we knew he would be an excellent fit at APCO, due to his deep automotive industry experience and keen understanding of the critical role of automotive dealers in the industry,” O’Neill said.

“Over the last year he has taken on increasing levels of responsibility, demonstrating at each step he is more than capable of leading APCO to new levels of growth,” O’Neill added.

In his two years as chairman and CEO of APCO Holdings, the company highlighted O’Neill has helped drive a number of changes including bringing more focus on the core business, shedding extraneous initiatives, upgrading systems, improving processes and preparing for the impact of digital retail on the automotive industry.

Prior to joining APCO Holdings, Eisenfelder was executive chairman and CEO of Affinitiv, a leading provider of data-driven marketing and retention solutions.

And as senior vice president of strategy at AutoNation, Eisenfelder led significant initiatives to drive retail innovation.

Earlier in his career, Eisenfelder also led JM Family’s dealer software business and was senior vice president of product management, strategy and marketing at Reynolds and Reynolds, delivering profitable growth for both companies.