eLEND Solutions joins DealerVault’s Premier Network, appoints chief sales officer

Along with tapping an executive to fill the newly created role of chief sales officer, eLEND Solutions — a technology company delivering integrated credit, identification and finance solutions to dealers — recently announced the provider joined DealerVault’s Premier Network.

DealerVault is a cloud-based system that can empower dealerships with control over the syndication and distribution of their DMS data — regardless of the DMS system they use.

“Vendor integration is vital to creating a connected car-buying experience for consumers — which means moving them quickly and seamlessly from the website or showroom floor into the F&I department — and DealerVault’s secure DMS data feed provides a solution that makes this an affordable and easy-to-implement process,” eLEND Solutions chief executive officer Pete MacInnis said.

DealerVault’s Premier Network can allows third-party solution providers to actively support dealerships’ desire to take control of their data, providing a what executives called a “win-win” for vendors and dealerships alike.

“DealerVault helps eliminate any data knowledge gaps that may happen as a result of an expensive or difficult to penetrate DMS system,” MacInnis said.

DealerVault president and CEO Steve Cottrell added, “eLEND Solutions is playing a unique role in changing the way the car-buying experience works for dealers and consumers alike and we’re thrilled to welcome them as a Premier Network partner.”

The company went on to highlight this partnership will help eLEND Solutions further transition from a product provider into the next generation finance platform.

Leading its growth strategy, the eLEND Solutions recently appointed Pogo Parr, a 18-year automotive industry veteran, to the newly created role of chief sales officer.

Parr has extensive experience in building highly successful sales teams that have achieved dramatic revenue growth for multiple companies, including Autotrader, CallSource, Century Interactive, and, most recently, DealerOn.

“We’re thrilled to welcome Pogo to our team and know that he will build an effective and focused sales team that will bring eLEND Solutions’ products to a much wider base of dealer customers,” MacInnis said.

With eLEND Solutions having plans for aggressive growth during the next 3 years, the company just moved into its new headquarters in Foothill Ranch, Calif., more than doubling its office space.