ATLANTA -

FactorTrust, a provider of underbanked consumer data, analytics and risk scoring solutions on those underserved by traditional banking channels, announced this week that subprime auto finance company AFS Acceptance is its newest client.

Utilizing FactorTrust’s proprietary data and custom scoring models, officials highlighted AFS Acceptance now has the ability to better qualify customers and provide each individual with the best, most customized type of vehicle installment contract for their lifestyle.

FactorTrust has provided alternative credit data, analytics and risk management solutions on consumers who lack traditional credit options for finance companies since 2005. The company has tens of millions of data points on this consumer segment and works with its customers to enable them to make instant and well-informed lending decisions utilizing its comprehensive scoring platform.

“FactorTrust offers data on a crucial market of non-prime borrowers and helps non-prime lenders make educated lending decisions,” FactorTrust chief executive officer Greg Rable said. “Leveraging our data will help AFS Acceptance evaluate borrowers’ ability to repay, allowing the company to lend to reliable consumers and in turn help rehabilitate the credit of non-prime borrowers.”

 AFS Acceptance offers dealer partners flexible non-prime lending options, underwriting and pricing. The company also offers flexible financing options to consumers.

Now, with FactorTrust’s scoring platform, AFS Acceptance can better tailor loans to each specific customer.

“We work specifically with the non-prime demographic to provide greater access to financing options,” AFS Acceptance president Scot Seagrave. “By using FactorTrust’s alternative consumer data, we can uncover new ways to help our consumers gain access to the loans they deserve.”

For more information about FactorTrust, visit www.FactorTrust.com or call (866) 910-8494.