RANCHO SANTA MARGARITA, Calif. —  Dealers who focus on special financing and consumers with subprime credit will now have another lender option through Finance Express’ lender portal.

The provider of Web-based financial services and technology for independent dealerships recently announced  it has partnered with Friendly Finance Corp. — an indirect subprime automotive finance company.

Explaining the reasons behind the partnership, David Huber, president of Finance Express, noted, “Every dealer should have a good base of lending to be able to accommodate every customer that walks through their door, and we feel that Friendly Finance is a nice complement to our lender portal because they provide a niche in the subprime space that we feel will be very attractive to our dealers.”

Steven Pittler, president of Friendly Finance, chimed in, saying, “The relationship with Finance Express aligns with Friendly Finance Corp.'s vision statement for excellence in technology and will further enhance Friendly Finance Corp.'s ability to service the independent dealerships within our existing network while expanding our services to new dealerships going forward.”