NORCROSS, Ga. -

A former Autotrader executive now has a leadership role in the F&I space.

Automotive industry veteran Matt McKenna recently joined APCO Holdings, home of the EasyCare and GWC Warranty brands, as senior vice president overseeing the GWC Warranty business unit and the APCO Holdings marketing efforts.

McKenna spent 15 years with Autotrader, helping to cultivate more than $1 billion in annual revenue for the Cox Automotive division.

Prior to joining Autotrader, McKenna served in leadership roles with major automotive marketing agencies Campbell-Ewald and J. Walter Thompson, focused on the Chevrolet and Ford brands respectively.

“Matt brings with him a track record of success as a leader and strategist, and as our company grows, so does our need for executives of his caliber,” said Finbarr O’Neill, chairman and chief executive officer of APCO Holdings. “We are extremely happy to have him onboard at this critical time leading GWC Warranty and our marketing efforts for APCO Holdings.”

Citing a Federal Reserve study that found 4 in 10 Americans would struggle to cover an unexpected vehicle repair expense of as little as $400, McKenna said he recognized the opportunity to join a company dedicated to helping consumers mitigate the financial risk associated with vehicle ownership. 

Additionally, the culture within APCO Holdings focused on helping dealers and agents succeed with industry-leading products, training, claims management and reinsurance programs in the F&I space led McKenna to join the organization. 

“I’m excited to help grow the APCO business. All I had heard about APCO, EasyCare and GWC has proven to be true. The people here care about each other and work together to deliver value to our clients, our dealers, and the ultimate end user: the car owners.” McKenna said.

“Well before joining the company, I was a user of APCO product offerings — the value just made sense,” he added.