PONTIAC, Mich. — Guidepoint Systems, a supplier of GPS-based vehicle services, announced the addition of a sales director for its auto finance channel.

Taking on the position is Werner Scherz. Officials indicated that Scherz's primary role will be to help expand awareness of the company among finance companies, particularly subprime and nonprime lenders.

Guidepoint offers a comprehensive range of services to help finance companies increase collections efficiency, reduce vehicle repossession costs and enhance relationships with dealers, executives indicated.

Scherz comes to Guidepoint from Credit Acceptance Corp.

Previously, he spent a decade at Enterprise Fleet Services, a division of Enterprise Rent-A-Car. He brings a variety of experiences in sales, product development and remarketing to his new post, officials said.

"We are pleased to have Werner join the Guidepoint team during these interesting economic times," said Rand Mueller, chief executive officer and co-founder.

"Given the current turbulence in the financial sector and the limited access to capital, every company needs to be looking at ways to most efficiently and profitably deploy its capital. Guidepoint offers a service-oriented program that is proven to increase collection returns and strengthen dealer-lender relationships," he added.

Sold through more than 2,000 new and pre-owned dealerships nationwide, Guidepoint said it integrates GPS, advanced wireless technology, the Web and 24/7/365 response centers to deliver a variety of services to vehicle owners, auto dealers, finance companies and fleet managers.

Guidepoint also offers a variety of driver safety, convenience, fleet management and vehicle tracking services.

For more information on the company, visit www.guidepointsystems.com.