BALTIMORE — Friendly Finance Corp. and OnlineBKmanager.com are teaming up for a marketing campaign aimed at registering more franchise and independent dealers that often cater to subprime customers who already have filed bankruptcy.

Friendly Finance noted that it began work in the subprime finance arena more than 60 years ago. The company currently purchases retail installment sales contracts from dealers in Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Nebraska, Ohio, Tennessee and Virginia.

The website contends this advertising plan is its first dedicated exclusively for dealers who work with many subprime buyers and is geared to augment the bankruptcy marketing tool executives first unveiled 14 years ago.

"This marketing campaign is a partnership between two staple brands within automotive subprime," OnlineBKmanager.com president Robert Davies declared.

"We share a passion for creating meaningful consumer product experiences through design and innovation," Davies continued. "With this joint marketing program, the dealer will have a lender dedicated to working with the individuals responding."

Elaborating on Davies' last point, Friendly Finance reiterated that the company also focuses on open bankruptcy customers before they have been discharged from a Chapter 7 or Chapter 13 bankruptcy. The company said it even considers customers who have filed bankruptcy multiple times.

"Our expertise and knowledge in this area is unsurpassed and proven over the past several decades in this business. We give our dealers the ability to get their customers on the road before their competitors even get the opportunity to seek financing," explained Friendly Finance president Steve Pittler.

"This new partnership with OnlineBKmanager.com will allow our dealers to further target the bankruptcy segment that separates us from other lenders," Pittler went on to stress.

"With our dealers actively pursuing these buyers, we anticipate their look-to-book and profits to exceed industry standards," he added.

The companies pointed out their free program is now available to qualified franchise and independent dealers. For more details, dealers can contact Kathy Denisuk with Friendly Finance at (800) 872-2877, extension 236 or Christine Follett with OnlineBKmanager.com at (888) 739-1468.