DALLAS — After compiling nine years of experience building leads for other retailers that sought buyers who have subprime credit, GenerationLeads recently revealed its leads now are available to franchise dealers.

An advantage GenerationLeads insists it can deliver to store management is the chance for the dealer and applicant to connect immediately. Dealers can decide how the leads are delivered, either by email, fax, text message, integration into an existing CRM or the GenerationLeads Online Lead Management System.

The lead solution is designed to be flexible, allowing dealers to create a territory by radius or ZIP codes as well as other parameters.

Officials emphasize another benefit to dealers is they can invest and design a lead program that is within budget and takes into consideration inventory and financing capabilities.

"GenerationLeads has one main focus: to help sell cars and provide the tools and information on an ongoing basis to maximize each opportunity," the company declared.

GenerationLeads insists top dealers have demonstrated that standard and subprime Internet leads have enabled them to continue growing and gaining market share, even in challenging economic times. The company claims the top 100 e-dealers — stores that best utilize the Internet — sold 33 percent more vehicles this past year over previous years.

The company went into other details about more benefits of its solution.

"Dealers do not have to waste time running checks for duplicates," GenerationLeads officials explained.

"While the majority of vendors advertise and believe they deliver real applicants in real time, this is not always the case," they continued. "Often they package your leads with third-party providers or are required to use affiliates that produce names and numbers from all types of questionable sources."

GenerationLeads insists that it does not purchase third-party leads or allow affiliates. However, the company said it can attempt to increase dealers' leads through targeted search engine advertising.

GenerationLeads stressed that it believes in its product because it has been refined for nine years, "targeting serious car buyers." GenerationLeads traffic and loan applications are generated by consumer websites via pay per click advertising on most major search engines, primarily Google and Yahoo.

"Search engines rely on two important factors to maintain their share of the market: ease of use and relevancy," GenerationalLeads officials explained.

"An experienced SEO and technical staff update programs daily to buy the right advertising that drives real car buyers to our sites," they continued. "They maintain a million different approved search terms driving people to sites to get a loan and buy a car. The company invests tens of thousands of dollars a day and have people and systems managing the process each minute."

GenerationLeads also said it can create full online showrooms, too, a solution the company indicated it already has done for some large dealer groups.

For more information, visit www.generationleads.com.