HAUPPAUGE, N.Y. — GrooveCar, one of the nation's largest
automotive resource and buying support programs for credit unions, tapped one
of its in-house executives to be vice president of strategic alliances.

Taking on this newly created position is Robert O'Hara.

GrooveCar explained O'Hara will be responsible for all
GrooveCar entities — GrooveCar, CU Xpress Lease and cuautocoupon – as they all
expand their national footprint.

In addition, the company indicated O'Hara will continue as
president of cuautocoupon, a post he took two years ago.

Officials recapped that cuautocoupon was formed to help
drive more auto loan business to credit unions, while offering credit union
members significant discounts when purchasing a new or pre-owned vehicle using
their unique reverse marketing approach. 

Before joining GrooveCar, New York native O'Hara spent more
than a decade as a senior executive at Sperry Associates Federal Credit Union
in Garden City Park, N.Y., where he succeeded in fostering new relationships
and partnerships with third parties to drive new business. 

"Rob brings an intrinsic understanding of the credit union
world and culture that very few others can," GrooveCar founder and president
David Jacobson said.  "What's more, his
understanding of our growing product mix and how it evokes synergy with credit
unions will help give us a leg up as we expand nationwide."

Since O'Hara has
headed cuautocoupon, the operation has entered into major U.S. markets,
including New York, California and Florida and is making inroads in the Midwest.


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