NORCROSS, Ga. -

This week, GWC Warranty welcomed an experienced executive to be its new senior vice president of sales.

With a strong track record of managing top-performing territories, developing new channels of business, and building revenue-producing relationships, GWC said James Virgoe will lead the company’s sales organization with a focus on driving organizational innovation and growth as the industry continues to evolve.

Before joining GWC, Virgoe held sales leadership roles with numerous companies in the automotive technology sector, including Affinitiv, AutoONE Media and Dealertrack.

The company that’s a part of APCO Holdings mentioned in a news release that Virgoe also worked directly with dealers, general managers, and sales to optimize F&I and revenue production with American Financial and Automotive Services.

“James has played a pivotal role in both developing the business strategy and leading the teams responsible for its execution for some major players in our industry,” APCO Holdings chief executive officer Scot Eisenfelder. “I have no doubt that James will further accelerate our momentum and expand our footprint in the market.

“We are looking forward to leveraging his experience to maintain our trajectory and drive even greater success in the years ahead,” Eisenfelder continued.

Commenting about his new professional challenge, Virgoe added, “I’m excited to join GWC during a time of tremendous opportunity.

“As the needs of both dealers and consumers change, I look forward to leading this high-performing team as we continue to grow as an industry leader in the F&I space,” he went on to say.