Lot2You Auto Finance sees the No. 1 frustration of subprime consumers as the time spent waiting on an approval and the fear of embarrassment while at a dealership.

With that situation in mind while being committed to progressive thinking and innovation in the automotive industry, Lot2You Auto Finance launched its newest product this week, designed to help finance companies originate more paper by bringing them together with consumers and dealers in a digitized marketplace.

Lot2You’s digital marketplace now includes more than 5 million vehicles listed by more than 10,000 dealers nationwide.

Eddie Green founded Lot2You Auto Finance five years ago and acknowledged competition has never been fiercer, reinforcing why his firm looks to connect finance companies with more consumers while delivering a fast and exceptional experience for everyone involved.

“For the customers, we’re taking the pain in the showroom floor out of the equation. We help simplify both obtaining a loan and finding the vehicle of their choice,” Green said through a company news release while attending the 2022 Non-Prime Auto Financing Conference in Plano, Texas, hosted by the National Automotive Finance Association.

“For the dealers and lenders, we’re presenting confident customers who are intrigued and ready to purchase, affectively increasing sales while creating a better overall experience for everyone,” Green continued.

Lot2You plans to add hundreds of finance companies and credit unions to its platform within the year.

The company also expects to help facilitate more than 2,000 closed vehicle purchase transactions monthly with its independent and franchised dealer partners nationwide.

Green added, “Our partnerships with third party online loan marketplace platforms like LendingTree help put our program in front of thousands of shoppers daily.”

For more information about Lot2You’s digital retail marketplace, visit www.lot2you.com, call (888) 855-8258, or email Green at egreen@lot2you.com.