ATLANTA — As the National Alliance of Buy-Here, Pay-Here Dealers national conference goes into full force, attendees will have the opportunity to gain insight from many experts, including those from Manheim.

At the conference that kicks off today, four Manheim representatives will discuss issues and subjects including floor planning, social media and mobile technology and the shifting marketplace.

“I find the BHPH segment of our industry quite fascinating,” said Tom Webb, chief economist, Manheim Consulting.

“As the industry continues to evolve, BHPH operators must master three disciplines — the automotive business, collections and customer service — in order to succeed. Conferences like this offer insight into these areas and other real-life issues at hand, such as the cost of inventory and reduced vehicle supplies that will be useful in their day-to-day operations,” he added.

Manheim industry experts to present this week include:

—Webb will present Understanding the BHPH Marketplace today from 1:15 p.m. (PST)  to 2 p.m. He will offer attendees a glimpse of the current BHPH marketplace, touching on dealers’ search for the three Cs — cars, capital and customers — as well as focusing on the current cost of inventory.  Webb has been involved in NABD for nearly 10 years.

—Kathy Decker, group vice president for Manheim Financial Services, will participate in the Capital Markets panel on Thursday from 2 p.m. to 3 p.m. Decker will focus on the various ins and outs of floor planning for independent dealers. 

—Donald Foy, executive director of the Manheim Drive Center, will present Social Media Strategies on Thursday from 3 p.m. to 3:45 p.m.  This session will focus on the latest developments in automotive-related social media and teach attendees and dealers how to gather more customers online, which can result in selling more vehicles.

—Amy Mills, senior director, online product management at Manheim, will participate on a panel called Mobile Technology is Your Future Thursday from 4 p.m. to 4:45 p.m. This session will offer BHPH dealers insights on the mobile tools and features they can expect to see in the remarketing industry in the future and how to utilize these to their advantage.

To learn more about Manheim, conference attendees can visit Booth No. 707 in the NABD Expo Hall through Friday.