LATHRUP VILLAGE, Mich. — Michigan First Credit Union has rolled out a new website where shoppers can research vehicles, schedule test drives, get price quotes, obtain vehicle financing and purchase vehicles.

The "Member Showroom" can be accessed by the general public and is powered by Zag.

"The Michigan First Member Showroom provides shoppers with a convenient alternative to the conventional car-buying process. Consumers can research, finance and purchase a car without making multiple trips to dealerships and financial institutions," stated Linda Douglas, vice president of marketing for Michigan First Credit Union.

"At Michigan First, we are dedicated to providing the latest technology and service offerings, and the Member Showroom's ease of use makes this a unique and valuable resource for car buyers in southeastern Michigan," she added.

The Member Showroom offers a low-price guarantee on vehicles its sells. This means that if a buyer locates the exact same car with the same options and features and it is less expensive, the shopper will be refunded the difference by Zag.

Additionally, Michigan First is providing qualified shoppers who buy via Member Showroom a financing rate discount of 1 percent. This deal is good for buyers who make a purchase by May 9.

"Car shoppers will find that Michigan First's Member Showroom is simple and easy to use, making the process of purchasing a new vehicle worry-free, transparent and convenient," explained Zag general manager Stewart Easterby.

"Michigan First Member Showroom users can expect the highest caliber customer service and expertise based on Zag's more than five years' experience providing quality online and mobile car buying programs to leading membership-based organizations nationwide," Easterby added.