WOODCLIFF LAKE, N.J. — Mini Financial Services recently launched "Mini Liquid Assets," which is the financial arm's take on an old-school favorite. This game is available for download at no charge from the iTunes App store.

"'Mini Liquid Assets' is a fun, interactive game modeled after the traditional encased water jet games we all played as children, infused with the Mini brand and intuitive controls that take full advantage of the advanced capabilities of the iPhone and iPod touch user interface," explained Jim McDowell, vice president of Mini USA

"The iPhone App is a natural fit for the large cross section of Mini drivers and Apple enthusiasts," he added. "We think ‘Mini Liquid Assets' is going to put a smile on people's faces, a little like cruising around town with the top down on your new Mini Convertible."

Manipulating the face buttons on either side of the screen, players use streams of water, fully accompanied by bubble sound effects and music, to avoid obstacles and guide their precious coins into the safety and comfort of their beloved Minis, officials noted.

Whether avoiding sharks in the fish tank-themed level "Don't Feed the Mini" or aliens in the Area 51-themed level "Restricted," ‘Mini Liquid Assets' can offer easy-to-pick-up gaming with three difficulty settings: Easy, Medium and OMG.

The game features the full model line of Mini vehicles, including the new Mini Convertible (featured in the London-themed level "Cheerio" with actual Big Ben sound effects) and the Mini E (appearing in the eco-friendly wind farm level of "Green with Mini").

Also included in the game is "Find a Mini dealer," which is a built in dealer locator function that utilizes Google Maps.

"iPhone games offer a creative way to communicate a message. This is an innovative way to make financing fun, Mini-style," explained Edward Robinson, president and chief executive officer of Mini Financial Services.

"In these uncertain times we continue to offer a full complement of financing options for our customers. With the Mini suite of financing options, our customers can select the product that provides them the most value," he continued.

Compatible with any iPhone or iPod touch with operating system version 2.0, the application was designed by Nickel Fish Design, LLC. A demo video featuring the game in action can be seen at http://www.youtube.com/watch?v=Zct7LjLWgHs.