PALATINE, Ill. — Executives recently revealed a new branding strategy that aligns City Auto Recovery Services, International Intelligence Agency and MVTrac.

The new organization now will be known as MVTRAC and plans to continue providing vehicle intelligence networks for law enforcement, auto finance, asset recovery, transportation and other vehicle industries.

"The goal of this strategic rebranding is simple: take our 20 year core business divisions and drive more awareness for the broad overall value and depth of services we offer, and promote value-creating growth across our network of motor vehicle intelligence for member organizations," explained Scott Jackson, chief executive officer for MVTRAC.

"Uniting our business units under one brand better integrates products, provides customers with more consistency in sales, support, and services, and leverages the collective expertise from hundreds of employees, vendors and subscribers to power the nation's most powerful motor vehicle data network," Jackson continued.

MVTRAC contends that its network is a secure interface that connects public and private organizations to relevant vehicle data in order to recover stolen or delinquent collateral, detect fraud, identity theft, and deter criminal activity such as vehicle cloning or fraudulent lien releases. Member organizations can upload their data and hotlists into the network, which are then cross-referenced with license plate captures from an international system of fixed and mobile camera units as well as cross-referenced for lien verification checks.

Executives explained that when a match is found, the member organization is alerted and directed to the resources to respond as needed. They said the response can be based on the specific needs of the organization or if a lien is altered or circumvented the state and lienholders are alerted.

"Long ago we recognized the value in delivering streamlined asset recovery services for auto finance lenders, captives and credit unions," noted Ted Brown, MVTRAC's chief strategic officer.

"We took this opportunity to rebrand our service bundle for our intel, recovery and remarket programs called MVFastTrac, a 'one-stop-shop' for asset recovery services," Brown went on to highlight.

"This model is crafted specifically to help auto finance organizations minimize resources and maximize portfolio values in the recovery of delinquent loan assets," he continued. 

"During a time when originations are down, our clients are telling us they need our recovery dollars to offset the downturn on the front end," Brown added.

Executives also stressed that its new brand alignment can result in network members benefitting from secure data sharing. An example they gave was police units equipped with Automatic License Plate Recognition cameras that can capture images of license plates and instantaneously compare them with millions of hot list records to identify vehicles of interest.

"Law enforcement agencies can utilize our MVLINK system to securely link into the network and see if other member agencies across the U.S. have any data on vehicles of interest as well as historical data," noted Luke Smith, MVTRAC senior vice president of business development

"This greatly minimizes risk for the officers, helps locate criminals faster and ultimately saves taxpayer dollars by allowing agencies to do their job faster and more effectively and overall, this equates to a safer America," Smith added.

MVTRAC officials reiterated that their business units of City Auto Recovery Services, IIA, National Liquidation Services of America have more than 20 years of experience.

"Titling, ALPR, recovery, remarketing, transportation, reconditioning, auction services and funds, this uniting of our business divisions to the world as the single organization they are will allow us to better position our offerings through our cradle-to-grave services and to pursue growth opportunities that further strengthen the network, benefit the markets we service, and ultimately promote transportation safety and homeland security across the United States," Jackson concluded.