FARMINGTON HILLS, Mich. — RouteOne announced this week that it has added a new lender to its platform.

California-based finance source Gateway One Lending & Finance has joined its Web-based credit application management system.

GOLF provides indirect auto lending for a broad spectrum of consumer credit, combining personalized financing solutions for consumers by leveraging technology, industry partners and an experienced management team, according to officials.

The finance source is the first on RouteOne to utilize the Daybreak Lending Suite, an enterprise-wide software solution for the consumer finance industry, executives noted.

"We are pleased to welcome Gateway One Lending and Finance to RouteOne," said Mike Jurecki, RouteOne's chief executive officer. "We have always been committed to providing our dealers a wide variety of finance sources. Access to Gateway One will allow our customers further reach than ever before."

Brian MacInnis, CEO of Gateway One Lending and Finance, added, "Gateway One is proud to offer our dealers the increased efficiencies that RouteOne will provide. This integration significantly strengthens our service offering to our dealer customers."

For more information, visit www.routeone.com.