CINCINNATI — OneCommand recently rolled out a new tool it's calling Equity Scoring, a product designed to help dealerships identify the current equity position of both finance and cash customers.

Geared to reach potential buyers most likely to be ready and able to purchase, OneCommand believes Equity Scoring can place dealers into a unique position. The tool is meant to gather each customer's equity position and purchase date, as well as vehicle make, model and year, so that dealerships can capitalize on every "in equity" customer opportunity. 

Executives went on to explain that Equity Scoring is powered by Black Book. The data can be automatically matched with a dealership's system for an analysis of customers — those who likely will finance the deal or strictly pay in cash.

Furthermore, Equity Scoring can deliver targeted e-mail messaging to alert the customers of their positive position.

"Equity Scoring is completely turnkey and specifically designed to make sure the product does the heavy lifting of analysis and campaign implementation, leaving the sales team free to sell to the ready-to-buy customers it generates," OneCommand emphasized

OneCommand chief executive officer Al Babbington elaborated about Equity Scoring's potential, citing how much it can increase closing ratios.

"Equity Scoring's precision data mining and targeted campaigns are proven to help dealers reduce expenses, increase customer loyalty and repeat business — and, most importantly, boost closing ratios by as much as 70 percent," Babbington declared.

"In the current economy, surprising customers with the news that they are ‘in-equity' and eligible for a new vehicle, potentially without any increase in their monthly payment, not only means more dealership sales, but more grateful, satisfied and loyal customers — and that's what we're all about helping our clients to achieve," Babbington concluded.