NIADA Launches New Series to Help Dealers Close Subprime Sales
ARLINGTON, Texas — The National Independent Automobile Dealers Association has introduced a new series through its NIADA.TV portal that can show dealers the best practices for closing sales with subprime customers.
The "How to Sell to the Unbankable Customer" series, led by George Dans and presented by NADA Used Car Guide, includes 31 programs designed to outline the most efficient process of selling to subprime and buy-here, pay-here customers.
The series starts Wednesday and will include the first seven programs, which can be viewed for free at www.NIADA.TV.
To access the training, visitors can log on, click on "Unbankable" banner and enter "member" as the user name and "NIADA" as the password.
Each quarter, NIADA.TV said it will unveil seven to eight new programs.
The following is a list of the first seven presentations:
—Introduction: Selling to the Unbankable Customer
—Part 1: 12 Questions About Your Potential
—Part 2: Seven Secrets to Success
—Part 3: 10 Tips to a Successful Selling Day
—Part 4: Selling Is a Numbers Game
—Part 5: Creating Your Daily Success Plan
—Part 6: Seeing Is Believing