BURNSVILLE, Minn. —Northland Auto Enterprises — creator of used-car leasing program Ren’T’Own — revealed this week the launch of their new website.

The site, www.rtolto.com, aims to educate consumers on the potential benefits of used-car leasing and also provides dealers with free sales leads, stressed company officials.

The company also noted three goals were in mind when developing the new website:

—Educating the car buying public on what Ren’T’Own and Lease’T’Own is all about.

—Allow an easy way for customers to locate local Ren’T’Own and Lease’T’Own dealers.

—Offer a comfortable and easy way for customers to apply online for a Ren’T’Own or
Lease’T’Own car.

Officials stressed that these three goals, as well as providing free sales leads to dealers, fall under the company’s motto: “Helping Dealers Succeed.”

Moving on, the company is also looking to expand its social media presence, as well.

Plans are in place for a Facebook fan page, Twitter and blog to supplement the new website.

The company stressed all recent digital marketing efforts are “geared toward educating consumers on the benefits of used-car leasing and directing them to the nationwide network of Ren’T’Own dealers.”