Protective Asset Protection deepens powersports F&I presence with RumbleOn
Protective Asset Protection announced just about a month ago that it was set to acquire AUL Corp. to create a conglomerate used by thousands of auto dealers.
On Monday, the provider of F&I programs and services signed a national agreement with RumbleOn, a technology-based omnichannel powersports platform.
As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.
According to a news release from Protective Asset Protection, the powersports market experienced record growth during 2021, with the industry expected to grow to nearly $50 billion by 2027.
“We are committed to offering unparalleled product offerings and services for the powersports industry and are excited about how the relationship with RumbleOn will benefit their dealers and customers across the country,” said Rick Kurtz, senior vice president and chief distribution officer at Protective Asset Protection.
“Our value proposition and overall product offering is robust and growing, and our suite of services will only help our dealer customers grow and thrive into the future,” Kurtz continued in the news release.
Protective Asset Protection vice president of specialty products and training Bill Koster added, “The powersports industry is at a very exciting time right now and many of our dealers continue to take advantage of consumer demand and a strong appetite for vehicles across many subsegments.
“We anticipate that extending our relationship with RumbleOn will further help our dealer partners ensure they protect their customers’ investment of their purchase,” Koster went on to say.
Marshall Chesrown is founder and chief executive officer of RumbleOn, which recently acquired the Freedom Powersports group and now has nearly 60 locations nationwide.
“We are very pleased to have the opportunity to expand our partnership with Protective, as we work to create a world class experience for all of our RumbleOn customers,” Chesrown said in the news release. “We appreciate the Protective commitment to the powersports industry and look forward to growing this critical area of our business.”