Protective Asset Protection believes that professional development is crucial to the success of every dealership today.

So, the provider of F&I programs and services announced this week that it has created new training opportunities for F&I professionals across the country.

“Protective is more than just a provider of superior F&I products, it’s also about creating the educational tools and resources needed to help dealers and their staff help protect their customers and the vehicle investments they make each day,” Protective senior vice president and chief distribution officer Rick Kurtz said in a news release.

“Because of this, we understand the importance of professional training opportunities, programs and curriculum that help dealers and their staff offer and explain the right F&I products to their customers,” Kurtz continued.

Several new dealership and F&I training opportunities now are being offered by the Protective Training Institute, including:

Pathway to F&I Success

The third Wednesday of every month, Protective will host two 30-minute sessions designed to introduce or reimagine ideas, processes, philosophies and psychologies that are currently being used by some of the most successful F&I managers in the country. Sessions will include about 10 minutes for Q&A.

The sessions include:

• F&I in 2022 and Beyond; Wednesday at 9 a.m. (ET) and 1 p.m. (ET)

• The Protective Fundamental F&I Process; Aug. 17 at 9 a.m. (ET) and 1 p.m. (ET)

• For the full schedule of trainings, visit

Protective Agent Certification (PAC)

The Protective Agent Certification (PAC) class provides a comprehensive, end-to-end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace. Taught by experienced Protective team members, this 2.5-day workshop will review all the Protective product offerings, technology options, program structures and business processes you will need to quickly build your book of Protective business.

This workshop is a blended learning approach, which includes the workshop and online products and processes available 24/7.

The next class will take place Oct. 11-13 (for agents only) at the Marriot St. Louis West.

For more information, visit

F&I Sales Skills

This is a 2.5-day course instructed by seasoned and experienced sales trainers who provide real-world knowledge and practical skill building. This hands-on learning focuses on applying what was learned and interacting with peers.

Class participants will practice interview tactics and menu presentations using video role play exercises and real-world scenarios while learning from other F&I professionals from around the country. This course is designed for professionals new to the role and seasoned professionals in need of a refresher.

The next two classes will take place Tuesday through Thursday at the Hyatt Regency Orlando International Airport and Sept. 13-15 at the Marriott Phoenix Airport.

For more information, visit