DAYTON, Ohio — Reynolds and Reynolds has announced the availability of integration
between the Reynolds ERA and POWER dealership management systems and the
Provider Exchange Network, or PEN, which it calls a "digital pipeline"
connecting F&I product providers with the dealer management systems
or other dealer point-of-sale systems.

Available as of this month,
Reynolds said integration with PEN is a value-added enhancement for
dealers using the company's ERA and POWER F&I Menus and Desking
solutions, as well as ERA-IGNITE F&I.

Jon Strawsburg, vice
president of product planning at Reynolds, said, "The integration
between Reynolds' F&I solutions and the Provider Exchange Network is
one more example of how technology can help streamline the sale of
F&I and aftermarket products in the dealership. By putting F&I
product information and pricing at the F&I manager's fingertips,
this integration can help improve efficiency for the dealer and the
vehicle sale process for the consumer."

Benefits of the
integration for dealers who work with participating providers, according
to the company, include instant and accurate F&I product pricing;
one-source product pricing; elimination of the need to re-key sold
F&I product information back into the DMS; dealers' ability to
electronically transmit service contract data to F&I product
providers at the point of sale; and less administrative effort for
dealership personnel.

"It's a win-win for dealers and
participating providers alike," said Ron Greer, VP of
Provider Services. "By increasing product exposure and reducing tedious
administrative tasks and errors, the integration between PEN and a
Reynolds DMS helps dealers and providers stay focused on the business of
selling and administering products."

PEN is a division of Open
Dealer Exchange, and focuses solely on the relationship between the
F&I product provider and the dealer's preferred software
application, the company said.