FARMINGTON HILLS, Mich. — RouteOne announced that California-based Fireside Bank has integrated into its platform. Fireside is a non-prime and subprime finance source.

Moreover, Fireside Bank is an FDIC insured and regulated industrial bank with a core business of purchasing non-prime and subprime retail installment contracts from dealerships.

According to officials, it is currently doing business in 15 states, primarily on the West Coast and the Midwestern US.

With 57 years of service, Fireside has received highest ratings from various bank-rating organizations, executives highlighted. Most importantly, officials said Fireside is well-known for its relationship-based approach and personalized service to dealers.

"Establishing this relationship with RouteOne perfectly matches Fireside's strategy of providing our dealers with options, flexibility and ease of doing business," said Andrew Johnstone, head of marketing and strategy for Fireside. "Our companies are well-aligned in the goal of providing value to the dealer community."

Meanwhile, Mike Jurecki, RouteOne's chief executive officer, said, "RouteOne is proud to announce the addition of Fireside Bank to support dealers' alternative financing needs. Fireside recognizes the needs of their dealers and they are responding to that need by committing to RouteOne."

RouteOne, in addition to providing access to both captive and non-captive finance sources through a single portal, said it offers a wide variety of tools to assist the dealer in managing their day-to-day business, such as a detailed reporting suite, DSP integration, and credit bureau access, all within a single desktop application.

More information on RouteOne can be found at www.routeone.com.