FARMINGTON HILLS, Mich. — This morning, RouteOne launched FinanceConnect,
what the company highlighted as a new digital consumer credit application that can
enable dealers to create a compelling and unique online shopping experience to
drive sales and financing growth. 

"More and more customers are shopping for vehicles online," RouteOne
chief executive officer Mike Jurecki said. "Our new FinanceConnect product
suite helps dealers take advantage of that opportunity by turning traffic to
dealer websites into actionable sales leads. 

"It is a customizable tool that is tied directly to RouteOne's
core credit application system and is backed by our world-class support team,"
Jurecki continued.

Designed to provide dealers with a robust and fully
integrated online consumer shopping experience, FinanceConnect can offer
dealers a customizable credit application microsite to meet and engage their
customers where they are — online.

Dealers can include credit incentives, vehicle specials, and
other promotional materials within their custom microsite. It can be further
customized with the dealer's logo and colors to coordinate with the
manufacturer the dealer represents.

Because the product leverages the RouteOne credit
application system, officials explained the integration RouteOne customers
already have with their dealer service providers, CRM systems and other
third-party tools is readily available. They said this feature can help dealers
to better track sales leads as they come in, and avoid duplicate data entry and
redundant efforts.

Additionally, the integration can ensure all applications
submitted through FinanceConnect are held to the same compliance standards as
the core RouteOne credit application system, so compliance is consistent,
whether an application is received online or at the dealership.

FinanceConnect is compatible with tablets and mobile
devices, empowering dealers to work the application with the customer outside
the F&I office, at home or on the go.  

Finally, RouteOne's FinanceConnect Premium solution can offer
a professional and interactive video that guides customers through the application
process. 

"Because FinanceConnect is easy to use, consumers will be
more likely to complete the application process, which will improve their
experience at the dealership by allowing dealers to spend more time selling and
less time doing data entry," RouteOne said.

Dealers who subscribe to FinanceConnect prior to Dec. 31
will receive the first 60 days free, with no setup fee.

Dealership System Administrators (DSAs) may subscribe their
dealership directly through RouteOne, or they may visit www.routeone.com/financeconnect
or contact the RouteOne Help Desk at (866) 768-8301 for assistance.

Continue the conversation with SubPrime Auto Finance News on LinkedIn and Twitter.


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