On Tuesday, Safe-Guard Products International announced it will expand its call center services this year with a new location in Greenville, S.C.

Located just southeast of downtown and only two-and-a-half hours from the company’s Atlanta headquarters, the provider of branded protection products for the automotive, RV, powersports and marine industries said this new, approximately 8,000-square-foot facility was strategically chosen to remain within the Southern automotive corridor.

Safe-Guard’s protection products platform is used by more than 65 partner brands across North America.

Safe-Guard highlighted that South Carolina is one of the hubs of the automotive sector. Home to nearly 500 automotive-related companies, with an annual economic impact of more than $27 billion, the state is the No. 1 automobile exporter and the No. 1 tire producer and exporter in the U.S., accounting for nearly one-third of the U.S. market share.

The call center will initially house about 25 employees with plans to expand to 100 by the end of 2024.

“We’re excited to bring Safe-Guard into such a wonderful and thriving community like Greenville, South Carolina,” Safe-Guard COO Jardon Bouska said. “As one of the leading automotive states in the country and home to some of the leading luxury OEMs, the location checked a lot of boxes for us.

“As we expand, we’re excited to not only have more talented customer service representatives join our team, but we’re elated to become more involved in the Greenville community,” Bouska went on to say.