ARLINGTON, Texas — Earlier today, SFG Finance launched a new loyalty program and formed an alliance with Subprime Analytics.

As part of the alliance, the purchaser of paper from buy-here, pay-here finance companies, banks and credit unions indicated thousands of dealers now will have access to the SFG Finance National Subprime Loan Portfolio Program.

SFG explained the program purchases performing vehicle loans, providing needed capital and allowing dealers to achieve greater liquidity in their business ventures.

Additionally, the company highlighted sellers of portfolios can gain access to the analytics of the largest BHPH database in the industry, which allows dealers to identify potential underwriting mistakes and be more profitable.

Furthermore, a unique benefit of the loyalty program — what company executives believe is the first of its kind in the industry — is that SFG will offset the cost of Subprime Analytic's services to dealers that sell a minimum of $1 million to SFG in 2012. 

SFG Finance reiterated that it purchases existing near prime, subprime, and BHPH auto loan portfolios from franchised and independent dealers, as well as finance companies. Portfolio sizes range from $500,000 to $150 million, servicing released and all portfolios are held on balance sheet and serviced internally.

The company contends its program is highly efficient with a seven to 10 day total turnaround from analysis to closing and can target accounts with as little as 30-day seasoning.

Since inception, SFG Finance has actively purchased and closed portfolios from dealers and finance companies in more than 30 states.

Funding is made possible by SFG's parent bank with the added advantage of no need to securitize plus a more stable cost of funds.

SFG Finance went on to point out that it offers complete transparency and up-front pricing based on its superior analytics. A due diligence team cam evaluate all loans to maximize the selling dealers return without interrupting the dealership's existing business, ensuring a seamless transition.  

SFG Finance chief operating officer Henry Gonzalez elaborated about the company's latest developments.

"SFG Finance is launching a new loyalty program to help dealers thrive in today's competitive environment by partnering up with premier companies in the industry that are the best at what they do," Gonzalez stated. "We feel this program provides a real value-add and are delighted to launch it by forming an alliance with such an industry powerhouse as Subprime Analytics."

Meanwhile, Subprime Analytics president Ken Shilson shared that, "We are tremendously excited about this new partnership with SFG.

"The ability to provide access to a company that specializes in buying BHPH portfolios will be another valuable addition to the array of solutions Subprime Analytics offers its customers," Shilson continued.

And Gonzalez added, "This alliance creates a win-win for both companies, SFG can continue to provide aggressive pricing in the acquisition of portfolios and Subprime Analytics can continue to help BHPH dealers grow their business. SFG is in the relationship business and we feel by working with Ken and his team, we have opened the door to many relationships in the future."

Dealers can find out more about the program by visiting SFG Finance at booth No. 3129 at the upcoming National Automobile Dealers Association Convention and Expo in Las Vegas.

The company also plans to be exhibiting at the NABD Dealer Academy May 14-16, as well as the NABD National Conference May 16-18 at the Venetian Palazzo in Las Vegas.