Your customers who have soft credit profiles could benefit from a new program from TransUnion enabled by its collaboration with Credit Sesame.

Announced last week, this new offer is expected to enable the credit bureau to more fully serve the tens of millions of consumers who visit TransUnion digital properties annually with a highly engaging freemium credit education solution that will be integrated with enhanced premium credit monitoring services.

TransUnion highlighted this new experience will provide consumers with access to a suite of free credit education services, including a daily TransUnion credit score and report, in addition to optional premium credit monitoring services, available on TransUnion’s website and app.

The credit bureau said consumers will also have access to a network of third-party financial offers, tailored to a consumer’s individual goals and credit profile.

TransUnion expects to launch the new offering in phases throughout the first half of 2025.

“Personal empowerment is a key component of our commitment to Information for Good,” said Steve Chaouki, president of U.S. markets at TransUnion. “By providing a free-first experience that includes financial offers, we engage with more consumers, enabling them to better understand their financial situations and take action to manage their financial futures.

“By integrating our freemium offering with our enhanced premium credit and identity monitoring services, we expect to deliver a more expansive product offering to consumers and position our direct-to-consumer business for sustainable growth,” Chaouki continued.

This initiative combines the unique capabilities of Credit Sesame and TransUnion.

Credit Sesame provides its expertise to develop and manage a highly engaging product platform, mobile app and integrated network of financial offers, all powered by TransUnion data.

TransUnion plans to upgrade its existing consumer base in the U.S. onto the new platform and manage consumer acquisition and consumer servicing, as well as ongoing operational and compliance controls.

“We’re committed to empowering consumers to take charge of their financial health,” Credit Sesame CEO Adrian Nazari said. “We have a track record of success in the freemium credit space, helping millions of Americans effectively manage their credit and create better opportunities for themselves and their families.

“By leveraging our Sesame platform, we expect that TransUnion will be able to deeply engage consumers and support them in achieving their financial goals.”