TransUnion Unveils New Product to Uncover Deeper Insights Into Credit Behavior
CHICAGO — This week, TransUnion launched an enhanced credit
information solution called CreditVision, what the bureau described as a new
look in consumer credit data reporting that can allow for deeper insights into
credit behavior for both businesses and consumers.
In conjunction with this launch, TransUnion is offering a
suite of CreditVision products, featuring an expanded credit report with new
and enriched data fields, historical account information, premium algorithms,
and new, more sophisticated risk scores and marketing models.
CreditVision can provide dealerships, lenders and other businesses
with a much deeper historical view (30 months) of consumers for making
effective credit decisions, while giving consumers a fuller history on their
credit management.
TransUnion contends this historical view of customer account
data has not been available on consumer credit data before now, and is a progressive
advancement from traditional credit reports that provide just a current month
point-in-time view of customer accounts.
"Lending institutions and companies of all sizes are looking
to leverage additional data insights to maximize growth," said Tony Terrazas,
group vice president in TransUnion's Innovative Solutions Group.
"CreditVision marks a significant advancement to help
lenders achieve these results," Terrazas continued. "The data sets now
available provide a more actionable view into consumer behaviors and trends,
providing a foundation for advance analytics to optimize growth."
Through CreditVision enhanced data and proprietary
CreditVision algorithms, TransUnion highlighted that new consumer insights,
previously unavailable from traditional credit data alone, can be brought to
light, such as:
—Determining if consumers are paying off their credit cards
in full each month, what's often called "transacting," or carrying a balance on
their credit cards from month to month, what's referred to as "revolving."
—Are consumers building balances on all their revolving
accounts over time, or paying down balances?
—How much are consumers spending on their credit cards each
month, and is that spend level increasing or decreasing compared to the prior
year?
TransUnion believes that dealers and lenders can use these
new insights to help increase marketing effectiveness and better match the
right products to the right consumers at the right time, improving risk
management practices.
For example, TransUnion analysis of new consumer auto and
credit card accounts show that consumers who were revolving on their credit
card accounts in the month prior to opening a new account are two to three
times more likely to become delinquent (90 days past due over the next two
years) than consumers who were previously transacting on their credit cards.
Moreover, Terrazas pointed out this difference in
transacting and revolving consumer performance exists even for consumers with a
similar traditional risk score at the time they opened the new account.
"As consumer payment patterns and use of credit change, our
customers must adapt accordingly to fully understand and quickly act on these
changes," Terrazas said. "The CreditVision suite of products offers just that –
better and more predictive analytics, which lead to more impactful business
decisions."
CreditVision products build on the existing TransUnion
Credit Report, which draws information from the TransUnion database containing
files on more than 250 million consumers — virtually every credit-active adult
in the United States.
The information in the database is provided by more than
85,000 credit-granting institutions and data furnishers. The database is
updated, audited and monitored on a regular basis to ensure businesses
consistently have the most current information available to enhance
decision-making capabilities.
More information about CreditVision can be found at
www.creditvision.transunion.com.
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