Two service providers now are collaborating to help finance companies build originations with “invisible prime prospects.”

On Tuesday, Trust Science and Conecta Marketing Group announced a strategic partnership.

The companies explained Trust Science’s artificial intelligence-powered credit decisioning platform will enhance Conecta’s unified marketing platform to enable clients to find “invisible prime prospects” and gain a competitive edge, combining credit assessment capabilities with a suite of digital communications and marketing tools.

“Trust Science’s robust, data-driven platform is proven to help lenders like our clients to identify invisible prime borrowers,” Conecta Marketing Group founder and CEO Andres Huertas said in a news release.

“A collaboration between our two companies to help lenders expand their offerings and improve conversions was just the next natural step to take. Working together we can help lenders to take more control of client acquisition,” Huertas continued.

Conecta Marketing helps finance companies and dealers bring to light the “invisible” prospects by integrating the use of digital communication channels to complement their current marketing efforts.

The firm said finance companies that have never used digital communications to engage with customers and prospects have a “huge segment of their ideal customer base that is completely invisible to them.”

Conecta estimated that results in approximately $3 billion in missed opportunities per year that can be unlocked by adopting a comprehensive approach that includes digital marketing to improve potential customer interactions and revenue streams.

The companies added that the blending of Trust Science with Conecta can enable finance companies to offer a more seamless customer acquisition experience with pre-qualification and pre-approval capabilities, bringing to bear the full credit decision (including rate, amount financed, monthly payment and term) in seconds with its advanced, AI-powered credit decisioning solutions.

“Andres and the team at Conecta Marketing offer a depth of digital communications and marketing expertise that is often unattainable by many lenders,” Trust Science founder and CEO Evan Chrapko said in the news release.

“We believe that the combination of our capabilities will allow lenders to truly capture and better serve their digital customer segments, and Conecta’s digital communications ecosystem will further enhance the value of the Trust Science platform to lenders seeking to improve their digital customer experience,” Chrapko said.