Value Buys Hot at Auction, Brasher Reports
SACRAMENTO, Calif. — Commenting on a potential inventory for
buy-here, pay-here dealers or stores that might cater to subprime buyers, John
Brasher of Brasher's Sacramento Auto Auction noted a particular used segment
showed well in the lanes this past week.
With dealers reporting good retail sales of late, Brasher
said in his post-sale report for Tuesday that's what's "piping hot" on the used
side is the market for cars priced at $12,000 to $15,000 and under.
"We saw that reflected in the lanes," he said. "All the
banks, rentals, dealer trades and our aged inventory did really well,
especially in that price range."
Brasher also said dealers are reporting new-car sales coming
in slightly better than used sales in recent weeks.
"They say that later-model used cars are competing with new
a little bit. And all the new car manufacturers want a piece of that growing
new-car volume," he said.
Rental companies are bringing many cars to the lanes each
week, Brasher added, and aggressive
promotions such as incentives and rebates are impacting the auction scene.
On a separate note, Brasher's will host the annual dealer
appreciation golf tournament on May 10, which raises funds for multiple
sclerosis research.
To view the post-sale report, see www.brasherssacramento.com.
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