Why finance companies now have ‘cautious optimism’

Cherokee Media Group asked Satyan Merchant whether finance companies opened the year with an optimistic outlook, a pessimistic view or something in the middle.

The senior vice president and auto and mortgage business lead at TransUnion shared his assessment amid this backdrop: many consumers who are now considering auto financing may be reentering the market with far more complicated credit pictures than they did even just a few years ago.

“Cautious optimism is the way I would describe it with auto finance companies. Again, that theme of ...