FORT LAUDERDALE, Fla. — Offering its take on what is most important to consumers in the
car-buying process, AutoUSA Internet Sales Solutions revealed Monday the
availability of a free white paper for dealers.

The report,
titled, "Pre-Qualified Payment Marketing: Converting Online Car Shoppers
to Customers," gives an "overview of the current payment marketing
options offered by dealers to their online customers, outlining the
benefits and drawbacks of each," as well as highlighting some of
AutoUSA's new offerings, including Payment Pro.

Moreover, the white paper shares results in a case study featuring Grubbs Nissan in Dallas.
 
"Since we launched Payment Pro in early August, we have received many
inquiries from dealers about how this revolutionary payment marketing
option impacts the bottom line," said Mike Shawd, vice president, Sales
of AutoUSA.

"This white paper demonstrates exactly how Payment
Pro works, how it differs from other available tools and how it converts
more online shoppers into pre-qualified leads from the dealer's own
website that close at an average of 20 percent," he continued.
 
And on top of outlining numerous payment options on the market, the
white paper also delves into what is most important to shoppers in the
car-buying process.

The company contends one of the most
important points on car shoppers' minds is what their monthly payments
are going to be and how their credit affects this number.

"Most
customers know their monthly budget, but often don't know the
corresponding vehicle cost to achieve their target monthly payment," the
company explained.

The white paper also touched on online
payment processes, protecting personal consumer information and the
shopper's desire "for information provided by car dealers to be more
complete and more accurate."
 
In addition, the white paper outlines the following benefits of prequalified payment marketing, according to AutoUSA:
 
—Close more existing website visitors

—Increased leads & closing ratios

—Keeps consumer engaged

—Consumers are less likely to consider alternative financing

—Additional F&I profit per deal

—Builds consumer confidence

—Highly qualified prospects

—No negative impact on consumer's credit score

—No personal sensitive information required

—Eliminates discriminatory lending

—FCRA Compliant

The report can be found for free download here.