LAKE SUCCESS, N.Y. — Along with introducing a new online
trade-in appraisal tool, Dealertrack Technologies is hosting a free webinar titled,
"Your Top 5 Compliance Concerns for the Summer."

The session is scheduled for 2 p.m. ET on Thursday. On tap
to lead the webinar is Dealertrack counsel and compliance expert Randy Henrick,
who will discuss the latest compliance risks associated with advertising,
arbitration, payment packing, aftermarket sales, and disparate impact, that can
affect one's dealership and business.

"Henrick will be sharing his insight, offer guidance and
answer related questions during the session," Dealertrack said.

To register for the free webinar, go to this website.

Dealertrack Expands Digital Retailing Suite with Vehicle
Trade-In Appraisal Tool

In other company news, Dealertrack Techonologies launched TradeDriver,
a tool that can enable dealers, OEMs and third-party portals to present
customized vehicle trade-in appraisal offers directly to consumers on their
websites.

Officials believe this tool can leverage local market data
and features dealer-controlled appraisal values, resulting in realistic
appraisals for used vehicles through the combination of Dealertrack analytics,
dealer-configured settings and Black Book data.

TradeDriver is available as a Web service for partner
integration and as a website plug-in for dealerships' websites.

TradeDriver and the rest of Dealertrack's Digital Retailing
online solutions, including SmartFind, PaymentDriver and FinanceDriver
functionality, can be integrated into third-party dealer websites and are also
included as a core component of Dealertrack's Interactive Suite for dealer
websites.

"Research has shown that 54 percent of car shoppers want to
obtain a realistic trade-in offer online, and many of those consumers will
begin their shopping process through a dealership or third-party website," said
Raj Sundaram, executive vice president and group president of dealer solutions
at Dealertrack.

"This desire for accurate information creates an opportunity
for dealers to capture more higher-quality leads, win more appraisals and
ultimately close more deals, simply by giving customers the engaging online
shopping experience they're looking for," Sundaram continued.

Managers can visit dealertrack.com/digitalretailing to learn
how other dealerships are increasing their online lead to sale conversion rates
through their online marketing channels with Dealertrack Digital Retailing
Solutions.

Continue the conversation with SubPrime Auto Finance News on LinkedIn and Twitter.


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