LAKE SUCCESS, N.Y. — Today, Dealertrack Technologies launched its eMenu for iPad app, what the company described as an innovative F&I
product presentation and selling tool designed to help dealers increase F&I
product sales and profitability while enhancing the overall customer
experience.

The eMenu for iPad app can provide dealers with a new
interactive tool supporting the presentation of F&I product information,
including videos, products images and detailed product descriptions.

The solution can enable dealers to consistently present a
full array of F&I and aftermarket product options to consumers through a
secure and reliable platform.

"As dealership's continue to increase vehicle sales and
F&I product options with millennials and tech savvy consumers, supporting
their workflow with dynamic tools is critical to exceeding the expectations of
today's car buyer," said Allan Stejskal, Dealertrack's vice president and
general manager of sales and F&I solutions.

"With eMenu for iPad, aftermarket product presentations are
more interactive and engaging, and will result in higher F&I sales,
profitability and CSI scores for dealerships," Stejskal continued.

During its pilot testing, Dealertrack highlighted that eMenu
for iPad received rave reviews along with positive results from initial test
users.

Scott Cooper, director of finance at a Mercedes-Benz dealership
in Coral Gables, Fla., indicated that his store experienced a 16-percent
increase in aftermarket sales after using eMenu for iPad.

"Dealertrack's eMenu for iPad is a revolutionary tool that
is ideal for today's generation of clientele," Cooper said. "F&I managers
now have an easy-to-use presentation tool that positively influences our
clients to engage in our sales processes, and ultimately yielding improved
F&I product sales performance and customer satisfaction results."

Dealertrack reiterated that eMenu for iPad, a
subscription-based solution, is a key component of Dealertrack's Dealflow
Advantage.

The company emphasized the Dealertrack Dealflow Advantage
underscores Dealertrack's commitment to workflow efficiencies that help drive
profits and value through every step of a customer interaction and transaction
for dealerships.

"Dealers can leverage the Dealflow Advantage through a
number of sales and F&I tools and solutions, including digital retailing,
credit application processing, F&I product aftermarket selling, electronic
contracting, compliance and registration and titling, to create a seamless and
efficient customer experience and workflow for the dealership," the company
said.

For more details, visit www.dealertrack.com.

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