Fair launches pilot to lease Acura and Honda CPO vehicles
Because of its robust new-model leasing activities, Honda and Acura usually have a deep well of vehicles that can become certified.
And with a new pilot program orchestrated by Fair, those CPO units now can be leased again.
On Wednesday, the used-vehicle leasing platform announced a six-month pilot program with American Honda Motor Co., marking the first time Fair is making CPO vehicles available to customers with the ability to access Fair-eligible vehicles directly from the digital platform of an individual automaker.
Launching at 13 Honda and Acura dealerships in South Florida and six Honda dealerships in Southern California, customers who participate in the Fair program can select their vehicle directly through the Honda or Acura Certified Pre-Owned vehicle websites at HondaCertified.com or AcuraCertified.com.
Once selected, customers can lease their Honda or Acura CPO vehicle through Fair on either a month-to-month basis or for a longer-term lease with a lower monthly payment.
Fair explained that it can enable customers participating in the new program with American Honda to complete their transaction entirely on the Fair app — with no negotiation, contract or physical paperwork. Once approved, the customer simply signs the vehicle lease contract with their finger, picks up their CPO vehicle at a specified Honda or Acura dealership — or has it delivered for free — and drives their vehicle for the length of their selected lease term.
According to the company, all Fair vehicles come with routine maintenance, roadside assistance and a limited warranty that lasts as long as they keep the vehicle.
Through this pilot program, Fair added that American Honda will assess consumer interest in leasing high-quality CPO vehicles on flexible terms and bundled with warranty and maintenance protection.
“Launching this new pilot program is an exciting expansion for Fair with the addition of Honda and Acura Certified Pre-Owned vehicles, known for their standard of quality and reliability, as an option for our customers,” Fair chief executive officer Brad Stewart said in a news release.
“This new program also provides a seamless channel between one of the world’s great automakers and a discerning, yet loyal base of young customers and first-time customers, who are looking for access to a vehicle the same way they access the other services in their life: available on demand, and for the amount of time they want or need that vehicle,” Stewart went on to say.