ATLANTA — This week, Equifax launched what the credit bureau
called Advanced Decisioning Attributes, a set of analytical building blocks
that can enhance the ability to make predictive underwriting decisions.   

Officials indicated Equifax Advanced Decisioning Attributes can
deliver more than 500 tri-bureau-enabled consumer credit attributes that can be
leveraged in all aspects of account lifecycle, from customer acquisition to
account management.

"Equifax Advanced Decisioning Attributes has been
specifically designed to support our customers' decisioning policies – both
today and as they evolve over time," said John Cullerton, senior vice president
of product innovation and management at Equifax. 

"A clear and current perspective into consumer behavior is
the foundation of consistent credit decisions that support key business
strategies throughout the entire customer lifecycle," Cullerton continued.

As our customers evaluate the marketplace to determine
proper business strategies, Cullerton also mentioned this product offers a
comprehensive and streamlined solution for solving the challenges associated
with differentiated attributes across multiple bureaus.  

Advanced Decisioning Attributes can be delivered through the
Equifax Attribute Navigator tool.

"This tool gives our customers flexibility to create, manage
and customize attributes," Cullerton said.

"The tool can integrate with a wide variety of data sources
and can return attributes and values within virtually any platform, enabling
our customers' internal teams to perform deeper, more strategic analysis to
support critical business objectives," he went on to say.

For more information, visit www.equifax.com.

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