LAKE SUCCESS, N.Y. -

The California New Car Dealers Association (CNCDA) named Dealertrack Technologies as a strategic partner this week, recommending the company’s solutions for F&I, inventory, CRM, compliance and digital marketing.

CNCDA explained that it recognizes that dealers are looking for solutions that will help them streamline and advance their automotive retailing operations. Association officials emphasized that naming Dealertrack as a strategic partner assures California franchised dealers that Dealertrack’s integrated technology solutions have met the CNCDA’s criteria and have proven value in the marketplace.

CNCDA explained that it selected Dealertrack because of its ability to continually improve efficiency and productivity in franchised dealerships through technology. Additionally, the company’s commitment to customer service and support was also recognized as a critical component in enhancing the overall customer experience in automotive retailing, according to Brian Maas, who is president of the California New Car Dealers Association.

“Choosing Dealertrack Technologies as a strategic partner was an easy decision,” Maas said. “Dealers share their vision about how to transform dealer interaction with consumers both online and in the showroom, and we do our best to provide them with a trusted list of resources to help guide their decisions toward the best solution to serve their needs.”

The Dealertrack solutions and services that are now recommended by the California association include:

— Compliance Solution: Safeguards against potential loss, protects customer information and helps maintain compliance with federal and state regulations.

— eMenu: Drives efficiency and profitability by integrating the entire aftermarket product sales and submission process in one easy-to-read menu.

— Salesmaker: Integrates into dealers’ existing sales and F&I workflow, and helps them identify the vehicles that best meet the needs of their customers.

— Inventory+: Provides dealers with an integrated data-driven inventory management system that delivers desktop to mobile appraisal, pricing, syndication, merchandising, stocking and transportation functionality.

— CRM: Offers visibility into every level of the dealership’s customer relationship management processes through intuitive dashboards that organize customer information and sales progress.

— Digital Retailing: Improves website lead quality and increases sales by streamlining the vehicle purchase process offer through powerful tools that serve up pricing and payment solutions in line with dealership criteria.

“California is a progressive state at the leading edge of technology innovation. It is also an advanced market for automotive dealers where technology innovation is key to driving growth and a richer customer experience,” said Raj Sundaram, co-president of Dealertrack.

“This partnership with the CNCDA reinforces our focus on delivering innovative technology that transforms both dealers’ operational processes and car shoppers’ experiences,” Sundaram continued. “We are appreciative that they have chosen Dealertrack as a strategic partner, and look forward to helping California automotive dealers grow their businesses.”

Editor’s Note: Watch for some recommendations from Dealertrack associate general counsel Randy Henrick focused on creating compliant advertising campaigns coming in the March-April print edition of SubPrime Auto Finance News.