ATLANTA -

Chernek Consulting president Rebecca Chernek and SubPrime Auto Finance News contributor recently launched her consulting firm’s interactive online F&I training program, Chernek Consulting Virtual Pro.

Chernek highlighted the program’s three modules — F&I Basics, Off-Prime Customers & Financing and How to Present a Million Dollar Menu — provide 25 chapters of targeted training, supported by courseware.

An industry tips and breaking news section rounds out the offering.

Chernek added all content adheres to compliant and ethical business practices.

Chernek Consulting Virtual Pro is available as a standalone subscription for individuals or in a multi-user dealership package. The individual subscription is priced at $695 a year. “For dealership personnel not familiar with my training,” Chernek said, “the website offers an opportunity to ‘test drive’ the program before purchasing it.”

The dealership package accommodates up to seven managers and includes administrative privileges to track employee progress. It is priced at $495 a month per rooftop with a $1,295 initiation fee. Dealer accounts also receive a complimentary one-day onsite F&I audit conducted by Chernek, with dealers paying travel expenses, and discounts on all Chernek products and services.

“The current auto sales environment poses challenges for sales and F&I personnel at all levels of experience,” Chernek said. “Virtual Pro provides fundamentals for F&I novices and cutting-edge tools to recharge even the most savvy seasoned veterans. I’m also hoping dealers will use it to bridge the knowledge gap between their sales and F&I personnel.”

Chernek, a nationally recognized F&I trainer for franchise and independent automotive, RV and marine dealerships, can provide customized onsite training, regional F&I workshops and interactive webinars. She also serves as an NCM 20 Group F&I Expert and has written numerous articles for industry trade publications and blogs.

Chernek gained extensive experience in sales and F&I before being hired by JM Family Enterprises in 1995 and promoted to district manager for AutoNation to hire, train, boost profits and implement menu selling. She founded Chernek Consulting in 2001.

For more information, visit chernekconsultingvirtualpro.com or contact Chernek at (404) 276-4026.