CHADDS FORD, Pa., and CARY, N.C. -

On Monday, Pelican Auto Finance engaged with product compliance and marketing firm FNI Inc. to provide management services and training for its recently announced vehicle service contract program with AUL.

Pelican turned to FNI to design a standardized product marketing process for its sales force and dealer base, which currently extends into more than 30 states. Product, policy and pricing transparency are cornerstones of FNI’s design, and together with a superior product, leads to results for consumers and dealers.

“Pelican’s easy to understand marketing process is designed for dealerships to simply provide every customer with complete, accurate product information and options, including terms, conditions and cost,” FNI president David Bafumo said.

“When it comes to product selection, Pelican’s first priority — offering customers the highest levels of used car mechanical breakdown protection with seamless claims service — made AUL a perfect fit,” Bafumo continued.

Pelican’s selection process included a site visit to AUL’s headquarters in Napa, Calif., and a thorough consumer focused review of the vehicle service contract terms, claim administration policies, and point of sale marketing materials with FNI.

“It was clear from our visit that the long experience of AUL’s management team and remarkable employment longevity of key customer service and claims personnel, means a superior experience for Pelican customers and dealers,” Pelican chief executive officer Troy Cavallaro said.

Documenting dealerships’ understanding of the marketing process at the time of training and customers’ product choices at the time of sale provides added peace of mind for Pelican’s executive team.

“We’ve integrated the AUL service contract program into our lending platform so that customers have the option of affordable protection from the catastrophic financial impact of mechanical breakdowns,” Pelican chief operating officer and chief compliance officer Joel Kennedy said.

“Knowing that every qualifying customer has had the opportunity to opt for the product, and has made an informed choice about it, is critical to the success of the program,” Kennedy went on to say.