ALPHARETTA, Ga. -

Sword Apak announced on Friday that Jeff Bunch — whose professional career includes time with Manheim, Black Book, Auction Credit Enterprises and America’s Auto Auctions — is now with the wholesale floor planning software provider as its vice president of global sales.

The company indicated that Bunch’s role will focus on managing key strategies for the global sales team and the continued expansion of the business worldwide, and will build on the relationships with Sword Apak’s client base and network.

Sword Apak highlighted Bunch brings with him a wealth of industry knowledge obtained over a career that spans more than 20 years. Bunch has extensive experience working for automotive finance companies as well as a strong insight into global strategy, business development and customer relationship management.

“We are thrilled to have Jeff join us at such an important time for the company,” Sword Apak president and chief executive officer Tony Allen said. “Jeff has a remarkable wealth of knowledge and experience that can help support our new and existing clients as they grow and can contribute to Sword Apak’s continuing global success.”

Sword Apak pointed out Bunch joins the company at a time when it is experiencing exceptional growth. The business continues to expand over global geographies and the team has grown significantly to support new and existing clients as business demand increases.

“I’m very excited to join the team of experts at Sword Apak and help the business continue to flourish globally,” Bunch said. “It’s highly important to ensure we help our clients achieve excellence and use our wealth of industry knowledge across the business to make our clients, and in turn our company, successful.”