With a new education program from TransUnion enabled by its collaboration with Credit Sesame coming later this year, Coupons4Real analyzed the search volume data from Google to gauge how much consumers are interested in improving their credit and from what locations.

Coupons4Real indicated in a news release that the top searched term across the U.S. is “how to build credit,” accumulating 33,914 monthly searches on average. This is followed by the search terms “good credit cards for building credit” with 17,847 monthly searches and “best credit cards for building credit” with 17,738.

Site experts then ordered the states from highest to lowest monthly searches per 100,000 people to reveal the ranking.

Leading the ranking is Georgia, where residents search for ways to improve their credit 81.6 times a month per 100,000 people. Georgia residents search for “how to build credit” 1,500 times a month.

In second place is Wyoming, with 80.5 monthly searches for improving credit per 100,000 people. The search term ‘good credit cards for improving credit’ is searched 66.6 times every month in the state.

Hawaii is in third place, as people search for ways to improve their credit 75.7 times a month per 100,000 residents.

Top 10: States most interested in improving their credit

Rank State Average monthly searches per 100k
1 Georgia 81.6
2 Wyoming 80.5
3 Hawaii 75.7
4 Colorado 74.5
5 Alaska 74.2
6 North Dakota 73.2
7 Vermont 72.5
=8 Illinois 71.4
=8 Delaware 71.4
9 New York 70.4
10 Washington 69.3

Source: Coupons4Real

“Americans are increasingly focused on improving their credit, with many turning to free online resources for guidance. Whether it’s searching for tips on boosting their credit score or finding strategies for managing debt, people are eager to take control of their financial health. Coupons4Real CEO and founder Panayotis Nikolaidis said in the news release.

“A good credit score is essential for securing better loan rates, credit card allowances, and even housing, making it crucial for long-term financial stability. The internet offers easy access to expert advice and step-by-step guides, empowering individuals to build and maintain strong credit,” Nikolaidis continued.

Coupons4Real reiterated that its study used search volume data from Google Keyword Planner to reveal the rankings for the U.S. states most interested in improving their credit, following this process.

First, a seed list of initial search terms was established based on the most commonly Googled terms relating to credit scores.

Then, the monthly average search volume for each term in each U.S. state was taken from Google Keyword Planner.

Once this was complete, the total number of monthly average searches in each location was compared against its population. This established the monthly average searches per 100,000 people, allowing for an accurate comparison of the search rates across states of differing sizes.