DELRAY BEACH, Fla. -

FLD recently rolled out a new website — ActionAssets.com — an online marketplace for asset managers and commercial and municipal fleet managers to sell surplus inventory.

Company officials believe ActionAssets.com utilizes a unique Web-based marketplace that connects sellers to buyers for a wide range of surplus inventory in an open sale environment.

The site boasts a “one-stop selling” platform for the disposal of surplus assets. Sellers can combine conventional fleet assets such as cars, trucks, vans and specialized equipment with non-rolling assets such as office equipment or even unique inventory such as real estate and satellite dishes.

FLD pointed out that ActionAssets.com also offers consignors a guaranteed reserve on all titled vehicle assets and most bills of sale on road equipment.

Once the condition report has been submitted, officials explained the site can set a guaranteed price on the asset. If the asset does not get a bid greater than the guarantee, officials explained that the company will buy the asset for that price, or the consignor can re-list or sell elsewhere.

Furthermore, the company stressed that the bidding can start at the guaranteed price — not below.

“This ‘absolute’ price means buyers don’t have to wait for bids to hit a reserve — the reserve is met on the first bid, leading to a quicker sale,” FLD officials insisted.

Along with the reserve strategy, the company mentioned ActionAssets.com has a comprehensive suite of Web tools.

FLD indicated buyers have one point of contact to complete all transactions and receive multiple online payment options. The company said sellers can track sales in multiple formats and archived data is readily accessible.

The site also can create standardized condition reports intended to make it easy to assess the current state of any asset regardless of the seller. Sellers can write their own condition reports or use ActionAssets.com’s condition report writing service.

These services and others are offered at little to no cost, according to FLD.

Officials emphasized the ActionAssets.com platform is driven by FLD and its 30 years of experience in remarketing.

“ActionAssets is built for speed, efficiency and a reduced cost of sale,” stressed Gary Mott, vice president of FLD.

“FLD brings tremendous value in its investment in technology to the ActionAssets platform,” Mott continued. “FLD opens doors for our clients to multiple markets of potential buyers for the maximum return on investment. We’re ‘market makers.’”